What is All the Hype About?

Currently, a transformation is occurring in higher education, precipitated by technology.  As technology improvements occur, the ability to leverage that technology in educational environments increases the methods by which students access and interact with content and each other and by which faculty research and teach.  There is a lag between the availability of technology and the adoption of technology, and a lifecycle for technology hype and adoption (Gartner).  The following excerpt from the Gartner website explains how the Hype Cycles Work:  (http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp#).

“How Do Hype Cycles Work?

Each Hype Cycle drills down into the five key phases of a technology’s life cycle.

  1. Technology Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
  2. Peak of Inflated Expectations: Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not.
  3. Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
  4. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
  5. Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.”

Remember that 2012 was The Year of the MOOC?  And then everyone proclaimed MOOCs failures?  That’s interesting, because I’m taking a course on Coursera right now, so that exists.  And edX exists, and so does Udacity.  And now we’re seeing all kinds of MOOC partnerships.  So maybe that excitement at the demise of MOOCs was a bit premature.  Many models evolve over time, and this may be the beginning of the disruption and evolution of MOOCs.

The Slope of Enlightenment

Hype cycle

Where do you think we are in the hype curve? There was a huge hype curve recently with MOOCs. There will undoubtedly be a new fan favorite this year. But just because something starts as hype, doesn’t mean it won’t end up being worth it. (In other words, just because you’re paranoid doesn’t mean they’re not out to get you).  My personal belief is that eLearning is going through the Slope of Enlightenment.

Stop Icon That’s the end of this module on Technology Adoption and Disruptive Innovation!